FOR IMMEDIATE RELEASE
Scott McCaskey at: firstname.lastname@example.org or at: 757-625-2518, ext. 3
Memory Care Residents to Paint Wall Mural of Staten Island Landmark
New York, March 24, 2017 – Memory care residents will soon be putting brush to wall in a colorful creation of a Staten Island landmark. To promote the enjoyment and cognitive benefits of art for people with dementia, memory care residents at The Brielle at Seaview are creating a wall mural of Snug Harbor Botanical Garden. About 13 residents will express their artistic creativity beginning on Friday, March 31 through Sunday, April 2.
The mural is a pilot program at The Brielle, a 103,000 square-foot nonprofit assisted living and memory care community at 140 Friendship Lane on Staten Island. Residents will be joined by family members and friends and assisted by Brielle staff and Colleen Koziara, a certified dementia care practitioner and owner of Beyond Bingo, an Itasca, Il-based company that provides multidimensional whole life wellness programs to benefit seniors.
“Art is a motivational and enjoyable experience that draws participants’ focus away from daily concerns and takes them on a journey of self-expression,” said Brielle General Manager Allison Nidetz. “It helps them to relive fond memories and fosters their own creative processes. We are looking forward to four days of fun and artistic engagement.”
The mural project is part the Valeo Program, a proprietary wellness philosophy of Solvere Senior Living, The Brielle’s management firm. Latin for to thrive, Valeo focuses specifically on wellness initiatives for those with memory impairments and incorporates components that examine residents’ social, intellectual, spiritual and physical well-being. Create and Compose is one of the major tenets of Valeo and capitalizes on the therapeutic benefits that art and music offer. The words “Welcome Valeo” will be the final touches above the mural.
“Older adults, particularly those with cognitive and memory impairments, receive many personal and rewarding health and quality of life benefits from participating in art, music and other creative avenues,” said Kristin Kutac-Ward, President and CEO of Princeton, NJ-based Solvere Senior Living, whose own family members have suffered with Alzheimer’s disease.
Residents will be creating the mural from 9:30 to 11:30 a.m. and from 2:00 to 4:00 p.m. Friday, March 31; Saturday, April 1 and Sunday, April 2. The media is welcome to attend the event. Please contact Scott McCaskey at Goldman & Associates Public Relations: email@example.com or 757-625-2518, ext. 3. prior to the event. The onsite contact is Allison Nidetz at 929-256-3005.
About The Brielle at Seaview
The Brielle at Seaview is a 103,000 square-foot nonprofit assisted living and memory care community at 140 Friendship Lane on Staten Island. The community is designed to bring a holistic view to wellness and successful aging and offers 98 assisted living and 24 memory care units, with a total of 188 beds in one and two-bedroom apartments. Residents at The Brielle live in an engaging environment while enjoying a broad range of services and amenities that support a balance of independence and assistance. The Brielle is sponsored and was developed by Metropolitan Council on Jewish Poverty, a non-profit organization that supports and advocates for New York families and seniors living in the metro area. Visit The Brielle at Seaview at: http://www.thebrielle.com.
Through its team of professionals in business, finance, operations and marketing, Solvere Senior Living currently has management contracts with communities in seven states, including New York, New Jersey, Texas, Maryland, West Virginia, Virginia and Indiana. Its partner company, Solutions Advisors, provides marketing, sales, consulting and creative services. Visit Solvere Senior Living at: www.solvereseniorliving.com.
For more information regarding The Brielle at Seaview and Solvere Senior Living: Contact Scott McCaskey at Goldman & Associates Public Relations: firstname.lastname@example.org or 757-625-2518, ext. 3.